All Posts

Surprise science

Science & Psychology, Surprise

Surprises vs. Rewards

Everyone loves being rewarded. Whether it comes in the form of praise, money, experiences, or other goodies, we are hardwired as humans to enjoy being recognized and rewarded for our efforts. If it ain't broke, don't fix it... right?

Science & Psychology, Surprise

The Power of Surprise

You’ve heard the saying: variety is the spice of life, right? Well, we agree. Simply swap out the word variety with surprise, and you’ve unlocked one of the best-kept secrets of success -- one that we’re more than happy to spill the beans on.